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Promotional Merchandise for Stand Out Brands

Embroidery

Stitching Your Brand Together

Our outstanding embroidery service provides you with the results you need to create authentic, high quality clothing and accessories for your employees, or your next promotional merchandise campaign.

Here at Outstanding Branding we have had over 10 years experience offering embroidery services to our customers, delivering unbeatable results time and time again. Our design team can take any image or artwork and refine it to be embroidered on any kind of clothing including caps, t-shirts, hoodies and more. 

The quality of finish achieved on our embroidered products is enhanced with our specialised technologies, helping to sharpen up your design for this unique type of promotional merchandise.

Whether you’re looking for some new office wear or getting your staff kitted out and branded up for an exhibition, our embroidery service is perfect for creating a professional range of clothing with incredibly durable wear and tear properties. 

Want to add a little something extra to your merchandise? We also offer an option for raised embroidery, which gives your design a 3D appearance for added effect.

What is Embroidery?

Embroidery in the promotional merchandise industry is worlds away from the traditional method of stitching by hand with a needle and thread, although the end result remains the same.

Different to any other method of printing, embroidery creates a raised, textured effect achieved by stitching thread in any desired pattern to recreate a logo or design. The now high-tech process of embroidery allows for exact reproduction of any supplied digital artwork in the form of hundreds and thousands of tiny little stitches of thread.

Embroidery is generally the preferred method of personalisation when creating professional looking, high quality and long-lasting uniforms or promotional merchandise to enhance a corporate image. 

With a large selection of clothing and products that can be expertly embroidered to your bespoke specifications, the options are endless when it comes to boosting your company image and accelerating your marketing efforts.

logo embroidery

The Embroidery Process

Embroidery on a commercial scale is operated using giant machines with rapid output. Typical embroidery machine speeds will vary but you can expect a common commercial machine to operate between 500 and 1000 SPM (stitches per minute.)

Firstly, your custom design or logo will be loaded into software that maps the required colours and determines raised areas. This allows the operator to add any desired features or effects to the logo, as well as applying any sewing directions that may be needed.

Once the design has been confirmed, the operator will then press a circular frame called a vilene around the imprint area of your promotional product. This keeps the surface taut and ensures the embroidery is not being added to a slack piece of material.

The vilene is then locked into the machine and placed underneath the sewing needle.

Using the data that has been set out using the software, machine automation will move the imprint area for you while the sewing process is underway. This creates the desired stitched pattern of your logo.

Each colour component of your logo is stitched individually, one colour after the other, until your logo is completely finished. For example, the machine may stitch the dark red of a logo outline first, then switch to the inner light blue body before finishing with white stitched lettering.

The machines can be loaded with any thread so you can rest assured that there’s no shortage of colour combinations to choose from. Most operators go as high as 14 colours per logo. There are also different types of finished thread such as gloss and shimmer which can give your logo a different effect.

Finally, attention to detail is paramount as stray fibres are clipped away by hand. The products are then individually reviewed and tested before being packaged and sent on their way.

The History of Embroidery

The art of embroidery can actually be dated back as far as 30,000BC to the earliest of the modern humans, who resided on what we now know as the continent of Europe. 

Archaeological findings discovered that these early homo sapiens were smarter than their neanderthal counterparts of the time. Inquisitively, they were learning how to fashion themselves their own clothes using heavy stitching, as well as carving themselves new tools to do it better. Primitive humankind learnt quickly the valuable use of stitches to piece together their animal skins.

Chinese thread embroidery dates back to 3,500BC where art illustrations clearly depict workers embroidering clothing with early silk thread combined with decorative gems and pearls.

Machine embroidery began midway through the 19th century with the invention of the hand embroidery machine. In comparison to the automation of today, the operator was required to move the fabric above and below the needle with a hand crank, guiding the material throughout the process.

embroidery thread

The first multi-head embroidery machine was invented and launched in 1911, but it wasn’t until the 50s that these machines became commonplace. The machines were then reinvented once again in the 80s with the introduction of computerisation, allowing operators to upload logos and configure sewing patterns. The first graphic design system for embroidery was created by Wilcom.

Computerised machine embroidery is now one of the most popular forms of product branding when adding a logo to workwear or promotional attire. As technology develops we expect there to be new advancements, increasing the ease of use and efficiency of mechanised embroidery.

Embroidered Promotional Products

We stock a wide range of products suitable for embroidering, including a selection of great quality clothing lines that can be used in many situations.

Polo shirts are the perfect piece of clothing to suit an embroidered logo, and our range features products from well known names including Under Armour, Helly Hansen, and Fruit of the Loom.

Other products include hoodies, sweatshirts, jackets, coats, and fleeces, all of which can be branded for use as a staff uniform or as promotional merchandise.

The Benefits of an Embroidered Logo

Embroidery is a high quality method of branding, that leaves a classy feel and finish to your products. Using embroidering to add your logo to products is a great move that can make a real difference to your marketing and brand.

embroidered logo

Adding an embroidered logo to products such as clothing can have benefits in two distinct areas. One of these is the use of the branded clothing as a merchandise or gift option. Handing out high quality branded t-shirts at events is a great way of increasing brand awareness with potential clients.

The second area is that of using embroidering to make branded workwear and uniforms. There’s a whole range of options available to create logo embroidered clothing for team to wear, and when your staff are representing the company at events, or appearing in photos to be used in your marketing, it will give off a stronger feeling and image of your brand.

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