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Promotional Merchandise for Stand Out Brands

Why It Works

The Proof is in the Pudding

Here at Outstanding Branding, we understand the concepts and strategies of promotional merchandise and how they can help improve your company or brand awareness.

Purchasing branded gifts is one of the most highly rated methods of promotion and has been for many years, as it’s proven to be a powerful and effective marketing tool for many different businesses.

Promotional gifts allow businesses to connect with consumers on a more personal level, and with the thousands of products available to be customised with your company logo, name and details, it’s easily tailored to your specific industry, goals and target audience.

A one-off cost that leaves a long-lasting impression, investing in branded gifts is a great way to maximise your marketing budget compared to other, more expensive forms of advertising. Don’t just listen to what we have to say though, these stats from The British Promotional Merchandise Association speak for themselves.

Around 84% of consumers stated that branded merchandise increases a brands awareness. 

Increasing brand awareness is one of the key ingredients of any successful marketing strategy. There’s no doubt about the fact that the more visible a brand is to a consumer, the more likely they are to engage with them.

As this statistic shows, branded merchandise plays a significant role in increasing brand awareness, and this increase in visibility can ultimately result in generating more leads/sales, therefore having a positive impact on ROI.

Cost effective and versatile, branded products are great for smaller businesses with a lower budget who are looking to increase their reach, as well as on a larger scale for businesses who want to be seen by more people and get ahead of the competition.

66% of people who receive promotional merchandise can remember your brand from the product they received, for an average of 12 months.

Using the right promotional products for the right audience, in the right situation, is a surefire way to make a lasting impact on the recipient. This heightened brand recognition can stand you in good stead further down the line, with well over half of recipients being able to remember brand names after a year.

Of course, you can increase your chances of success here by ensuring that both the branding and messaging you are applying to your products is as strong as possible. Really consider what it is you can say to not only inspire that first act of business, but also retain the recipient over a long period of time.

For more reading on this, why not read this blog post? - Key ingredients for creating a strong, visual brand

Over 56% of people are more favourable to a brand after receiving a personal promotional product.

Promotional products improve brand favourability in the sense that they create a sleek and professional first impression, particularly when utilised at a trade show, event or conference.

Branded merchandise can act as a genuinely enticing and interesting way of drawing attention to your trade show stand, and that uniqueness ensures the foundations are laid for a strong opinion on your brand. By thinking outside of the box and working with unusual promotional technology you can show off a touch.

Another way of making a favourable impression is through using products from our wide range of eco-friendly promotional gifts, these are often made from 100% recycled material and can demonstrate your commitment to the green revolution.

79% said they were likely to do business with the company in the future.

Why is that?

People will always be grateful for a free product, and recipients will appreciate when a company has reinvested money into their brand by having the products produced. That increased professionalism can certainly encourage business in the future.

Whether it’s a free pen or a pair of branded headphones, promotional products give businesses repeat exposure (and at a low cost!) It is also worth considering that even if the original recipient does not use the gift, customers do tend to pass on the branded item to another person, thus vastly improving the cost per impression.

79% of people said they feel “appreciated” when receiving a promotional gift.

You always want to get the best reaction when you give out promotional gifts, and if someone responds favourably, they’re more likely to convert to customers - if they already are clients, the right gift can help secure their future with you.

Stats show that 79% of people who receive branded gifts feel “appreciated” by the company who have dispensed them, while a further 47% described their response as “happy”. Another 21% said they were “impressed”.

It goes to show that if you get your gift ideas right, you’re going to leave the recipient feeling more positive about your company, increasing your chances of getting a good return on your investment.

Try it for yourself

Want to give some promotional merchandise a go and see how well it can work with your clients or potential customers? Outstanding Branding stocks a huge range of items that can be branded to your requirements, and are sure to make a memorable impact. Browse the range now, or contact our team to find out more.



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