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Outstanding Branding Provides Amazon with 120,000 Prime Day 2018 T-Shirts

The Challenge

Amazon Prime Day is Amazon's biggest annual shopping event, giving its Prime members the chance to get their hands on over one million deals sitewide. Naturally, a lot of preparation has to go into making this event a success - which includes putting measures in place to ensure that both its website and members of staff are ready.

In order to do this, Amazon approached Outstanding Branding and asked us to provide 120,000 bespoke made T-Shirts for every member of staff, in order to spread awareness of Prime Day and get all staff members excited and involved. 

Amazon Prime Day 2018 T-Shirts

The Solution

The Outstanding Branding team helped to collate the garment sizes per site, and organised to have bespoke garments made to order for the larger sizes, as the current stock sizes didn't cater for those sizes.

We also had to keep track of when each of the consignments were despatched to ensure that they were delivered ahead of Prime Day.

Emma Reynolds, Sales Manager, handled the whole process, from sourcing through to delivery. She describes the measure she’s taken:

"From the start I made sure I had all the information that was needed from the Amazon POC to quote correctly for both the garments and the Europe wide fulfilment and delivery. We worked closely with our supply chain to pick the correct t-shirt that came in high stock quantities as well as in various colours to choose from as the design hadn’t been finalised at the time of sourcing. We also found t-shirts that went from XS to 5XL to cover a wide range of sizes, so minimal bespoke garments would need to be made. Jordan Trickett, Production Manager and myself flew over to the factory while the t-shirts were being printed to check the print quality and audit the factory"

The Results

Outstanding Branding provided Amazon with 120,000 bespoke  T-shirts made from Gildan Heavy Cotton, in various sizes. The garments were then shipped in varying quantities to 190 Amazon sites throughout Europe.

Amazon Prime Day 2018 T-Shirts

Amazon received all of their shipments ahead of Prime Day, giving them plenty of time to distribute to their members of staff in the run up to the event.

Have an enquiry? Send us a message and we'll get back to you!

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