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Promotional Merchandise for Stand Out Brands

Brands That Have Changed The World

Posted By: Holly Burgess
Brands That Have Changed The World

Creating and maintaining a brand over the years can be imperative to the success of your business. Here, we've taken a look at some of the best brands from around the world that have achieved this!

There are hundreds, maybe even thousands, of brands that are easily recognisable across the world. Many global companies have built a name for themselves over the years, building a brand that is unforgettable and sends out a clear message to the public either through promotional merchandise or by using methods of intelligent marketing. These particular brands have not only been at the forefront of the people’s minds due to clever advertising and marketing, but have had a serious impact on technology or certain aspects of business. Innovators of global branding such as the following companies have proven their worth and stood out in a world that is saturated with clever branding and modern discoveries.

Vodafone

Racal Electronics Group, or Racal-Vodafone, was licensed by the UK Government to provide a cellular radio service in the UK. Unveiled under the name Vodafone, its analogue network was the first cellular network to launch in the UK, with the first call being made from St Katherine’s Dock in London on 1st January 1985. By 1987, Vodafone was recognised as the largest mobile network in the world and carried on to provide many firsts for the British public. These included making the world’s first international roaming call, being the first network operator in the UK to launch data, fax and text messaging services over the digital network in the 90s. 30 years after its first phone call, Vodafone is still going strong.

Vodafone

Ford

In a world where cars were a luxury, Henry Ford had a vision to bring the car to the common man. With his entrepreneurial mind, he was a step ahead of his competitors and realised that with the right techniques, cars could be made more affordable for the general public. Ford developed the assembly line, raised workers’ wages and changed the automotive industry forever. Ford’s Model T car was priced at $850 compared to the usual $2000 of most other early cars. The car was so popular it didn’t even need any advertising!

ford brand logo

McDonald's

Ray Kroc bought McDonald’s from the McDonald brothers in the 1950s and bought the exclusive rights to the McDonald’s name. He turned food production into a science and helped the Big Mac and fries become synonymous with American cuisine around the world. Its 34,000 or so restaurants operate in 118 countries, serving 68 million customers each day. McDonald’s is so central to global trade that The Economist actually values foreign currencies against the dollar by using the price of a Big Mac. On top of this, Ronald McDonald is the second most recognised character among children, beaten only by Father Christmas.

mcdonalds brand logo

Barclays

The history of one of the world’s most successful banks can be traced all the way back to 1690 when two Quakers, John Freame and Thomas Gould began trading as goldsmith bankers in London. By 1896, twenty private banking firms had joined together to form Barclay and Company Limited. The business continued to grow and develop, and by June 1967 Barclays was the first of the high street banks to offer cash machines, to allow the bank to operate a 24 hour service. A year earlier, Barclays introduced Barclaycard, the first all-purpose credit card scheme to be operated by a British bank. It appears very clear that Barclays was a huge factor in shaping British banking!

barclays brand logo

Sony

We all know Sony as a pioneer of electronic, developing devices that we probably wouldn’t be able to live without today. Back in the 70s, Sony created the Walkman despite ridicule from the public and the worry that it may not catch on. Its honorary chairman, Masaru Ibuka, wanted to be able to listen to music on long flights and so the Walkman was put into production; but Sony secretly halved the amount made to 30,000 due to the fear it was going to be a flop. Wearing headphones in public was a very unpopular image that didn’t have much support, but the acceptance of the Walkman confounded its critics and the initial batch sold out quicker than expected. By 1986, the Walkman name was included in the Oxford English Dictionary, and ten years after its launch, the total number of Walkmans manufactured had exceeded 50 million. Sony had successfully changed the way people listened to music and brought in the idea of mobility which so many companies have taken on board since; including the iPod.

sony brand logo

These brands have made an impact on the world in some way, whether it is through an advancement in technology or simply introducing something new and innovative to the public. The above companies have not only influenced how we spend our time or money, but became household names and changed the way we live. Whether it was by accident, or turned out to be a bigger success than first thought, these companies have made an impression across the world through clever branding and strong ideas that uphold the brand’s values.

If you want to start making an impact with your brand, get in touch with us today to see how we can help.

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