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Promotional Merchandise for Stand Out Brands

Emerging Overseas

Posted By: Holly Burgess
Emerging Overseas

Supplier Global Resource (SGR) Magazine is a bi-monthly publication launched by the Advertising Specialty Institute (ASI) addressing unique challenges facing North America promotional products suppliers.

Michele Ball, Editor of SGR approached Managing Director Sarah Penn to comment on some rSGResearch which was carried out by Promotional Product Service (PSI) in Europe for the September/October issue regarding the PSI Industry Barometer which is conducted annually by an independent market research firm.

A notable result from the PSI Industry Barometer was that the supplier companies who participated
in the study reported that 86% of sales
were national while 14% were international.
By contrast, distributors reported
46% national sales and 54% international.

If you're not based in the US then you can read the insightful article by clicking here.

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