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Promotional Merchandise for Stand Out Brands

How Branded Objects Remain a Household Product for Corporate Advertising

Posted By: Holly Burgess
How Branded Objects Remain a Household Product for Corporate Advertising

Promotional products fulfill a wide variety of purposes, from giving the consumer something they need, to providing a clever and subtle way of promoting and advertising your brand. Promotional merchandise can be more than just a freebie that you give away at corporate events; in the hands of the right people, they could become a useful product that is used over and over. Here at Outstanding Branding we understand the important of promotional products in terms of keeping your brand at the forefront of people’s minds and to remind consumers of your message and your services.

Companies in the UK spend huge amounts of money on promotional merchandise every year, with the total amount in 2014 reaching almost £1 billion. Why? Because it’s an effective tool for corporate advertising and one that will probably continue for years to come. We’ve taken a look at some research to see how branded objects are a popular household product, particularly looking at one of the most popular branded products of all time: the pen.

Longevity of a promotional pen

Possibly the most popular piece of promotional merchandise, the pen is something that has been given away for years and will no doubt continue to do so in time to come. The British Promotional Merchandise Association (BPMA) carried out research to determine the popularity of promotional merchandise and how effective it can be.


In 2013, the most prevalent product that appeared on respondents’ desks was a pen (out of 1000 participants). The participants were also asked which product would enable you to recall the advertiser or message the most; 47.1% responded with a pen.

This trend didn’t seem to slow down as we entered 2014 either; 89% of participants in another survey admitted to having a promotional pen on their desk. When asked if they could only keep one promotional product on their desk, the resounding answer was a pen.

Effectiveness of a branded object

Promotional products remain a very popular way of advertising, but don’t take our word for it! In 2013, the BPMA’s survey revealed that 50.7% of respondents felt more inclined to take action from a promotional product than TV advertising, print, or direct mail. 74.8% of participants claimed to have 2 or more promotional products in their office, while 60% of respondents had a positive reaction when exposed to promotional products.

Clearly promotional products have a great effect on the consumer, and this was still the case a year later. In 2014, 83% of respondents could recall the name of the company featured on the promotional product, with 96% agreeing that such merchandise increases brand awareness.

If you want to boost your brand and create useful household products for your company, get in touch today to see what we can do for you.

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