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Promotional Merchandise for Stand Out Brands

Invoking Action for PPW 2015!

Posted By: Holly Burgess
Invoking Action for PPW 2015!

#teamOB are celebrating a successful aftermath of Promotional Products Week (PPW) 2015. 

Following the theme for this year being that promotional products invoke action, the company’s predominant aim for the week was to raise awareness of promotional merchandise by communicating the most insightful statistics concerning their impact. Their approach was communicated via its social media channels, namely Facebook; Twitter; LinkedIn and Instagram. Each post included a strong focus on how promotional products invoke action through the use of featured images including branded headphones; a branded notepad; sports bottle; powerbank and umbrella.

ppweekallinone2

As always, Outstanding Branding wholly support The BPMA and PPW, and therefore endeavoured to be as actively involved as possible.

This year involved an event at London Bridge train station on Wednesday and Friday morning 
where a number of the sales, production and marketing team handed out 5,000 branded Lovehearts to the morning commuters. The recipients had the chance to win an iPad Air if they tweeted a photo of the Lovehearts, tagging @outstandingb in it, with the hashtag #ppweek.

Following their new charity fundraising scheme, As Much for As Many, Outstanding Branding also seized the opportunity to raise money for Save the Children by collecting loose change from the passers-by, which ended up totalling an impressive £121.34.
You can help support this fantastic cause by heading over to Outstanding Branding’s Virgin Money Giving page and donating money, no matter how big or how small, at any time.

Other notable moments from Promotional Products Week 2015 included an insightful infographic (below) depicting all of the latest facts about promotional merchandise from the latest BPMA research.

bpma-infographic

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