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Promotional Merchandise for Stand Out Brands

Ways To Wow New Business At Exhibitions

Posted By: Holly Burgess
Ways To Wow New Business At Exhibitions

Attract new business and impress potential clients with promotional products to help you stand out from the crowd.

Taking your company to an exhibition to gain new business can be very tricky and often it can be difficult to stand out in the crowd. In order to succeed at an exhibition or a conference, businesses must constantly think out of the box to attract more clients or customers to their exhibition stand. Here at Outstanding Branding we have a few ideas to help you make an impact and create an exhibition stand that will be hard to forget.

Offer Something Different

Exhibitions can often be of a repetitive nature, with companies trying to grab your attention and encourage you to sign up to a mailing list or to buy something. New clients will only turn their heads if your stand has the wow factor and offers something a bit different. Innovative products can add a brilliant touch to your particular exhibition.

Appearance Is Everything

New business walking past your stand will first notice its appearance. Make sure you have an eye-catching banner that conveys your brand and message clearly so it can be easily seen by passers-by. If your stand has an attractive design you are probably likely to increase the footfall.

Add An Interactive Element

As long as they don’t disturb neighbouring stands, why not use some small speakers playing popular music from an iPod to encourage people to wander in your direction? You could even give people the opportunity to choose their own song while they take a look at your stand. People are often more likely to stop at an exhibition if there is something that they can engage with or something that is entertaining.

Provide Refreshments

Refreshments at events such as exhibitions can sometimes be few and far between, with perhaps only one refreshments table at one end of the room. Giving out refreshments at your own stand would encourage people to stop by, no doubt having a look at what your business is all about while they help themselves to snacks or drinks. You could take it one step further and customise your refreshments to ensure the potential new business remember your company.

However you choose to design your stand for your next exhibition, consider the power that branding can have when you are trying to stand out from the crowd. If you wish to make an enquiry for your next corporate event, please contact us.

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