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Promotional Merchandise for Stand Out Brands

Promotional Products Week 2015

Posted By: Holly Burgess
Promotional Products Week 2015

Promotional Products Week is back for another year! Brought to you by the British Promotional Merchandise Association (BPMA), Promotional Products Week (PPW)will be taking place from the 14th-18th September.

Following its' inception in 2013, PPW is a big event for the promotional merchandise industry PP-InvokeAction_2015_Logocalendar. You might remember last year where #teamOB showed how promotional merchandise rocks with our parody of We Will Rock You by Queen. The theme for 2015 is based around the thesis that promotional products invoke action. The week will be set out with the predominant aim of nationally raising the profile of promotional merchandise and to encourage their use within the marketing mix.

We know the value and importance of promotional merchandise at Outstanding Branding and what benefits it can bring to a brand; you only need to check our case studies to see how they can bring results. Furthermore, research shows us that 89% of people will keep a promotional product if it is useful, and that almost a sixth of consumers claimed that they would use devious means, such as giving out false personal details, to acquire a free product.  Therefore, not only can promotional products be used to increase prospective customer engagement, but it can also improve existing customer retention.

Have you seen any examples or promotional merchandise in action? We see them every day around the country! The BPMA are sharing examples on their Twitter and Facebook account as a part of their coverage for PPW 2015. - make sure you check them out!

Keep your eyes peeled to see what Outstanding Branding are doing!

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