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Promotional Merchandise for Stand Out Brands

The Power of Personalised

Posted By: Holly Burgess
The Power of Personalised

Mega confectionery brand Cadbury have finally launched their "Joynormous Suprise" promotion which starts this month. Starting on the 1st September, 20,000 consumers could be in with the chance with winning a surprise worth either £500 or £10,000.

Common to today's competitions, the thesis of the promotion is for consumers to enter a code from their chocolate bar wrapper on the Cadbury website. Brand Manager for Cadbury, Andrea Bombrini, explains that consumers will have to use a "special mechanic" which is "a bit like a scratch card" to see if they're a winner.

Dairy_Milk_Joynormous_breaker

However, what is setting Cadbury apart from their competition and other big name brands who capitalise on code entering promotions, is that the winners of the £500 prize can also receive a personalised gift.

Cadbury are ensuring that they remain current with their involvement in the power of personalised, and in doing so, bridge the gap between consumer and brand by allowing consumers a more individual experience of their products. In today’s market, if a brand is not seen as personable it can be detrimental to business, negatively impacting prospective customer engagement as well as existing customer retention.

The promotion follows on from the brand’s 2013 “Unwrap Gold” campaign, which generated an impressive 1 million online entries, drove sales of £9 million and brought 400,000 new shoppers into the category.

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