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Promotional Merchandise for Stand Out Brands

TOPS 2017 Made Company History

Posted By: Rob Watson
TOPS 2017 Made Company History

#teamOB's annual end-buyer show, The Outstanding Promo Show (TOPS) was the largest attend show in the company's history of hosting the event at the historic Tower of London.

On Wednesday, 4 October, the team at Outstanding Branding, along with 30 of the industry's most innovative suppliers hosted over 120 attendees from 67 companies.  The day-long event opened its doors to a line of excited participants who not only received a goodie bag filled with over 15 promotional merchandise items worth more than £100, but also got to spend the day browsing the industry's newest products to hit the market.

And if that wasn't enough, TOPS attendees got to attend 3 powerful marketing sessions geared at growing and empowering your business.
- Alison Esse, The Storytellers
- Chris Pitt, Vertical Leap
- Gordon Glenister, British Promotional Merchandise Association

You can visit the Outstanding Branding Facebook Page to see the Facebook Live Videos from the event's guest speakers.

"I am hugely proud that our clients got to experience the 4th and by far, best show to date," says Andy Thorne, #teamOB's Sales and Marketing Director. "We are so thankful to our supply partners, who have again shown the love for Outstanding Branding. Getting to experience the excitement for promotional merchandise with the entire supply chain,  I fell back in love with my industry."

SOME GREAT STATS FROM THE EVENT:

  • 126 Attendees

  • 67 Companies

  • 30 Suppliers

  • 3 Marketing Expert Sessions

  • 82% Registrant to Attendee conversion rate

  • #tops2017 was trending on Twitter and Instagram, creating more than 4200 impressions

It was also Promotional Products Week, hosted by the British Promotional Merchandise Association (BPMA) and Outstanding Branding generated great coverage through the organisation's exceptional social media outreach.

For more information about TOPS, visit the official event page.

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